YouTube is the most famous platform to reach out to audiences and engage with them. With a huge user base the platform offers many opportunities to become successful and make a career out of it. But it’s not so easy nowadays to become popular by merely uploading videos as there are many content creators vying to provide the best content to the masses. In order to be successful it’s important to understand a good yearly growth which is a part of the broader picture. By understanding this topic you can set your expectations and also evaluate your progress.

Key Standards to Measure YouTube Growth

First it’s important to get acquainted with key points to measure the growth of your channel. Some of the important factors are:

• Subscribers: It’s the most important metric to appraise a channel. Generally the more subscribers a channel has the more credible that channel is. The channel provides good information if it has a large follower base. So having more subscribers reflects on the quality of that particular channel.
• Views: With the view counter you get the idea of how many people are interested in your content. If you are continuously getting more views that means your content has higher value and people want more of your content. So it’s a great metric to measure the quality of the content you provide.
• Watch Time: It’s an important factor in YouTube’s algorithm. This measures how engaged the views were with your content. If you have more watch time then the viewers stick around to completely watch your video. If you have better watch time the algorithm will promote your channel and your videos more.
• Engagement: This is determined by the amount of likes, comments and shares your contents are getting. The more likes your content has, the algorithm thinks of your content and channel as more engaging with the audience and the community.

What is a Good Yearly Growth Rate?

Depending on the types of content you are producing the growth rate varies. There are various factors that play into the growth rate of your channel.

Subscriber Growth

If the channel is growing at the rate of more than 50%, it indicates a healthy subscriber growth for the channel. The target should always be within at least 50% to 100% growth rate annually. For example if you have 1,000 subscribers you should at least aim for 1,500 subscribers in a year. A channel that is already famous might see lesser growth percentage but higher number in terms of subscribers.

View Growth

For the viewing count one should aim for above 30% growth rate. If you are consistently getting 30% to 50% more views that means you are drawing in crowds toward your content. Channels that research trends and produce contents that are high in demand usually see more view growth.

Engagement Growth

It’s hard to get engagement growth but still as little as 10% growth is great for any content creator. Aim for 10% to 20% more likes in each video that way your channel will have favorable terms when it comes to algorithm.

Factors that Influencing Growth of a Channel

Content Quality

If you are producing relevant contents that are high value you are sure to draw in a large audience. By using creative ways to share information that viewers find interesting is the best way to boost the credibility of your channel. This results in a greater subscriber count and more views and likes.

Niche

It’s important to select a niche that has more people involved. This will help you find a larger viewer base. If you choose a niche that has a small pool of interested people you might not get the result you hope for in such a short time.

Consistency

The algorithm promotes channels that are consistent. If you produce high quality content consistently then you are sure to have a better growth rate than channels that don’t produce content consistently.

SEO

Using the right keywords and titles is important to convey the message to the audience. This is equally important for the algorithm. Moreover, eye catching thumbnails are important to generate traffic to your channel.

Promotion

Promote your channel in various social media to get attention from a large number of pools. Collaborate with other relevant creators to draw in more audience to your channel.

If you are starting out your channel it can be cumbersome at first. You will struggle to draw in the audience. But if you persist and keep continuing to provide content, you will see growth for your channel. The aim should be to get at least 50% growth in terms of subscribers to make your channel viable. With a realistic expectation you can see a continuous growth of your YouTube channel.