Fashion is ever evolving. Jewelry is profoundly related to any type of fashion. Designs of jewelries have changed over time with new fashion trends. So the potential for future growth in the jewelry business is very high. Permanent jewelry involves fixed pieces of jewelry that usually remain in place by welding together until removed. But they offer variations in designs. Moreover you can create beautiful designs with your experience and creativity to make them stand out. So the possibility of creating a brand is very high in this kind of business. Here we will discuss how to start a permanent jewelry business.

Understanding the Jewelry Market

Like always it pays to research before you go head first into anything. So getting to know the market before you delve into the business is essential. Permanent jewelry stands out for its unique design and appeal. The common theme of this type of jewelry is sentimental value.

First understand who your customers are. Since permanent jewelry has gained traction in recent times younger people are more into it. So Gen Z and Millennials are your target demographic. People who are looking to create memories that have symbols of friendship and commitments are also your target audience.

There are many kinds of designs to choose from for permanent jewelry. Bracelets are the most common type of design. They are the easiest to wear and show off. Then anklets and necklaces are next in line of popularity. Usually these jewelry are made from gold or silver. But other materials can also be used. Most of the target demographic mentioned previously prefer minimalist design with modern touch.

Learning the Craft and Investing in Equipment

Permanent jewelry has its own process. They differ in the process of making from the traditional jewelries. Micro welding is used frequently with these types of jewelry. So learning this skill is important. By taking courses and working as an apprentice you can learn the ropes within a short time.
Then comes the topic of having proper tools for the job. You need a welding machine that is able to do work in detail. You also need the usual jewelry tools such as pliers, clamps and cutters to handle the material. Safety is a must as you will be working with welding and cutting. So protective goggles and gloves are necessary. Moreover you should ensure a supply of good material from a wholesaler for your jewelry.

Branding and Marketing

After learning the ways of creating jewelry it’s time to promote your business. Start by giving your store a catchy name with a nice logo. Then use banners and flyers to let the crowd know about your business. This will help you get in contact with more customers with your message and services you provide.

It’s not very common to promote yourself and business online. Having your own website will make the process smooth. Then promote your brand on various social media platforms. If you want to expand your business then you should open up an online store besides your regular store. This way you will be able to increase your sales number.

The key to success is providing top notch services. Clients will come back and refer you if you provide quality services and satisfy their requirements. So consistency and maintaining the quality of your work is utmost important.

You can make a business out of your creativity with permanent jewelry. The opportunities are great if you are looking to start from scratch. But it’s important to follow the proper steps to be successful. Learn the craft, promote your business and provide the best service possible. These simple steps will bring your continuous flow of customers to your business and the ultimate success.